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Cookie Policy

Cookie Policy

What are cookies?

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics.

We don’t store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site.

Please note that cookies can’t harm your computer.

What cookies do you use?

Google Analytics

This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web. We use this to understand how you use our site and help find new ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

Google Analytics protects the confidentiality of Google Analytics data in several ways:

The Google Analytics terms of service, which all Google Analytics customers, including PPC Evolved, must adhere to. Google prohibits sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

Google Analytics data may not and will not be shared without customer consent, except under certain limited circumstances, such as when required by law.

Security-dedicated engineering teams at Google also guard against external threats to data. Internal access to data (e.g., by employees) is regulated and subject to the Employee Access Controls and Procedures.

Google provides the following controls to website owners who have implemented Google Analytics to their site to provide more choice on how your data is collected by Google Analytics. This includes PPC Evolved.


  • Google Analytics opt-out browser – This add-on is for website users that don’t want their data reported by the Google Analytics. This add-on instructs the Google Analytics JavaScript to prohibit sending information to Google Analytics.


  • Disable Google Analytics –Website owners, such as ourselves, using the Google Analytics JavaScript can disable tracking on a page without having to remove the Google Analytics JavaScript snippet. Site owners that use this method can also build their own notifications and controls for site users or implement privacy controls built by third-party developers.


  • Ads Settings – Some sites using Google Analytics can be used to implement Remarketing campaigns, which makes use of the Google advertising cookies. This is something we at PPC Evolved use. Users can opt-out of this feature and manage their settings for this cookie using the Ads Settings.


  • Google Account settings – As of June 28, 2016, Google users have the option to review settings that give them more control over data collected about web and app activity on Google partner sites. At this time, these settings have no effect on Google Analytics product capabilities, terms of service, privacy policy, data security, or data sharing policies.


Bing Tracking

This site uses Bing tracking to help us understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

Protecting consumers’ privacy and data is important to Bing Ads and PPC Evolved. The following policies highlighted by Bing in the following paragraphs are there as a guide for advertisers, such as PPC Evolved, to ensure that this protection is attained

Advertising is not allowed for websites whose main or sole purpose is the collection of personal data, intended as any information that can be used — either alone or in combination with others — to locate an individual, to be used for consumer or promotional marketing, or actions related to such purposes. This includes advertising for pages that link or redirect to such sites.

Sites may not collect personal information without the user’s consent.

Collection of sensitive information, such as financial, healthcare, government-issued IDs, etc., must be performed on a site hosted on a secure server, such as SSL (https) and only when strictly necessary.

As an advertiser, PPC Evolved will comply with all applicable laws and regulations related to your collection and use of personal data.


Facebook Ads Pixel

Facebook pixel is an analytics tool that consists of a code that you can put on your website. This data allows you to retarget those users with Facebook ads in the future, as well as see what they’re doing on your site when they return.

While the cookies that Facebook use may change from time to time as they improve and update the Facebook Products, we use them for the following purposes:


  • We use cookies to help us show ads and to make recommendations for businesses and other organisations to people who may be interested in the products, services or causes they promote.


  • Cookies allow us to help deliver ads to people who have previously visited our site, who used our services and recommend products and services based on that activity.


  • Cookies also allow us to limit the number of times that you see an ad, so you don’t see the same ad repeatedly.


  • We also use cookies to help measure the performance of ad campaigns for PPC Evolved.


  • Cookies help us serve and measure ads across different browsers and devices used by the same person.


  • Cookies also allow us to provide insights about the people who interact with the ads, websites and apps of our advertisers and the businesses that use the Facebook Products.


  • We also use cookies to help you opt out of seeing ads from Facebook based on your activity on third-party websites. Learn more about the information we receive, how we decide which ads to show you and the controls that are available to you.


  • We use cookies to provide you with the best experience possible.


One of the ways PPC Evolved and Facebook use cookies is to show you useful and relevant ads on and off Facebook. You can control how we use data to show you ads by using the tools described below.


If you have a Facebook account:

You can use your ad preferences to learn why you’re seeing an ad and control how we use information that we collect to show you ads.

The Facebook Audience Network is a way for advertisers to show you ads in apps and websites off the Facebook Company Products. One of the ways Audience Network shows relevant ads is by using your ad preferences to determine which ads you may be interested in seeing. You can control this in your ad settings.

You can opt out of seeing online interest-based ads from Facebook and other participating companies through the Digital Advertising Alliance in the US, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe or through your mobile device settings.

Browser cookie controls:

In addition, your browser or device may offer settings that allow you to choose whether browser cookies are set and to delete them. For more information about these controls, visit your browser or device’s help material.

LinkedIn Insight Tag

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that tracks users that allow PPC Evolved to conduct campaign reporting, retargeting, and deeper insights about visitors.

The LinkedIn Insight Tag enables the collection of metadata such as IP address information, timestamp, and events (e.g. page views).

All data is encrypted. The LinkedIn browser cookie is stored in a user’s browser until a user deletes the cookie or the cookie expires (there’s a rolling six-month expiration from the last time the user’s browser loaded the Insight Tag). Users have full control to block or delete cookies

If you don’t want us to use cookies when you visit LinkedIn, you can opt-out of some cookies on your settings page. In order for us to recognise that you have opted out of cookies, we have to place our LinkedIn opt-out cookie on your device, so we can know not to set other LinkedIn cookies the next time you visit.

If you do not want to receive cookies, you can also change your browser settings on your computer or other devices you’re using to access our services. If you use LinkedIn without changing your browser settings, we’ll assume that you’re happy to receive all cookies on the LinkedIn website.

Most browsers also provide functionality that lets you review and erase cookies, including LinkedIn cookies. Please note that the LinkedIn site will not work properly without cookies.


Pure Chat

By using the Pure Chat function on the PPC Evolved site you are adhering to both ours and Pure Chat’s privacy policy, in particular, the Pure Chat Customer Visitor terms and conditions which you will find below.

If you are a Pure Chat Customer Visitor you should review the privacy policy of the Pure Chat Customer’s website, which will govern your use of the Pure Chat Customer’s website and explain how the Pure Chat Customer treats information collected through such Pure Chat Customer’s use of the Pure Chat Software implemented on such website.

When you access or use the Site or Pure Chat Software, both PPC Evolved and Pure Chat may ask you to provide personally identifiable information, such as name, postal address, email address, telephone number or any other information we might collect that is defined as personal or personally identifiable information under applicable law.

This information may include records and copies of our correspondence (including transcripts of chats, email addresses and phone numbers), your responses to surveys; details on transactions you carry out through the Site or Pure Chat Software; or your search queries on the Site or Pure Chat Software.

In addition, PPC Evolved and Pure Chat may maintain transcripts of chats, emails, and other written communications conducted between Pure Chat Customers and their Pure Chat Customer Visitors. We may, in accordance with applicable law, record and maintain recordings of voice or other communications between Pure Chat Customers and their Pure Chat Customer Visitors.

When you access the Pure Chat Software, the Pure Chat software may automatically collect certain information about your equipment, browsing actions, and patterns:


  • Usage details (including traffic data, location data, communication data and the resources you access and use through the Site and Pure Chat Software).


  • Device information (including IP address, operating system, browser type, hardware ID, mobile network information and the device’s telephone number).


  • Stored information (including metadata and other information associated with the files stored on your device, such as photographs, audio and video clips, personal contacts and address book information).


  • Location information (including real-time information about the location of your device).


If you do not want Pure Chat to collect this information, do not use the Pure Chat Software, or, if you have already accessed or used the Site or Pure Chat Software, stop doing so immediately and delete any Pure Chat Software from your device. Alternatively, you can use the Do Not Track options on your web browser.

When you access the Pure Chat Software or access their content, certain third parties including PPC Evolved, Pure Chat and PPC Evolved may use automatic information collection technologies to collect information about you, your computer or your device.

The information both PPC Evolved and Pure Chat collect may be associated with your personal information or your online or mobile activities over time and across different websites, apps and other online services websites.

We may use this information to provide you with interest-based (behavioural) advertising or other targeted content.


By using/completing the Feefo function on the PPC Evolved site you are adhering to both PPC Evolved and Feefo’s privacy policies, which you may find below.

When you visit both the PPC Evolved and Feefo Website’s you may be asked to download cookies

When PPC Evolved submit data through a form such as feedback requests, those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence or to provide you with accurate results after you change pages.

In some special cases, Feefo also uses cookies provided by trusted third parties, such as PPC Evolved. The following section details which third party cookies you might encounter through the Feefo site.

You can prevent the setting of cookies by adjusting the settings on your browser. Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site.


What if I don’t want my browsing history tracked?

As a rule, cookies are used to make your browsing experience better. However, if you’d prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser.

Most browsers will provide a do not track option, with some newer browsers offering it as default. If you enable it, it sends a signal to websites to request that your browsing isn’t tracked, for example by third party ad or social networks, or analytic companies.

Our Details

Should you want us to remove any specific information gathered by any of the above platforms or from our own site then please get in touch using the contact details below. Alternatively, you may find the contact details for the regulator.


PPC Evolved Compliance:

Mail to:

Compliance Officer

PPC Evolved

8 Ambassador Place

Stockport Road


WA15 8DB



Phone: 0161 941 5700


To contact the regulator, please see the contact details below:

0303 123 113 or go to

If you are based outside the UK, please contact the relevant data protection regulator in your country.

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