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This Week In PPC – 10th April


It is once again time for our weekly roundup of this week in Paid Search, helping you to stay up to date and save time.


How to convert Mobile Traffic utilizing Facebook Ads – even if your Mobile Site Experience Isn’t Great

We all agree that mobile has become a key channel. Unfortunately, not all websites are optimized for this development yet. Should you be one of the marketers who has to deal with a sub-par mobile experience on the site you are promoting, this article will provide you with some tips of how you can utilize Facebook Advertising to increase your chances to convert mobile traffic using a technique that will be transferable with some modifications to most other channels including Google AdWords, Bing Ads and Twitter Paid Ads.

See how to make the most of mobile with Facebook Ads in this Search Engine Watch article


Google introduces “Google Customer Reviews” replacing “Google Trusted Stores”

On the 3rd of April Google Inside AdWords Introduced the new Google Customer Review Program. This program offers more options to customer your Google badge, better account management tools and new insights into your seller rating.

Find out more how to opt into Google Customers Reviews and it’s other features


Cross Channel Marketing: Optimising At The intersection of Search, Content, Social, Mobile & Local in 2017

Most advertisers will agree that there is no way around cross channel marketing to be successful in digital marketing anymore. For a large proportion of advertisers it is though still an enigma as to how they should best optimise for conversions let alone track cross channel conversions.
This search engine marketing is aiming to take some of the guesswork out of the cross channel optimization, providing you with some tools and tips, how to tackle this task.

Find out more how to optimise your cross channel digital marketing campaign.


Google AdWords: What the data tells us about the death of exact match and its impact

Many advertisers are still worried about the recent changes to Exact match. In this post, Search Engine Land provides us with a first analysis of AdWords Campaign data since the change has been implemented.

This data should help us understand which expected or unexpected negative effects (or even positive effects if we are lucky) this change might have caused not only helping us to judge if our panic might have justified or not but also to develop new strategies and ideas to best deal with the changes.

Find out how Google’s Exact Match change has impacted campaign performance


New Facebook Advertising Success Stories

Facebook is providing you this week with 5 recent success stories, to inspire you to get more creative with your marketing techniques, try out some new features or even to step up your targeting and customization efforts.
One of the success stories includes the cutest video featuring kids teaching adults how to connect with each other again. No wonder this Facebook Ads campaign was a success!

See the success stories for yourself on Facebook Business News

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